© 2004-2011 All rights reserved. New Paradigm Marketing Group   •   707.236-8048  •  Sebastopol, CA 95472

If your business is launched but you're just not maximizing your sales potential, maybe it’s time to:

• Penetrate new market segments
• Open new distributor channels
• Increase lead generation

Our Tactical Marketing Plan is designed to identify ways to reach new customers. This concise, actionable document focuses on lead generation tactics and addresses the process by market segment, media and timeline.

Designed for Smaller Businesses

The plan is designed for smaller businesses or single departments with a straight-forward market and simple product/service array. It is assumed that general market strategy is already determined (vs. a strategic plan with much broader scope and focus). The process and document are to the point, and we and cut out the fluff. This makes the plan ideal for small businesses. Best of all, it’s geared toward your ability to implement it with existing resources.

Tactical Marketing Plan

Client Comments

"Tim Smith is someone you need to know. If you own your own business, you need to know how to make your marketing budget create results, not hype.”

–Barbara Pinson, Pinson Cosmetics

"Working with Tim has taught me how to market my business far more effectively. Tim is extremely knowledgeable about sales and marketing, and an excellent writer.

He quickly learned the specifics of my business and how it operates. With my input, Tim then developed a structured marketing plan, with clearly defined goals, action items and measurable targets.

–Leigh Thorsen, Maraizon International

Very importantly, the plan is customized to your business and your market. If social media isn’t appropriate for your situation, you won’t find us trying to push you into it. Every business is unique, and your plan must reflect your industry, your customers and you!

Deliverables

Here’s what you can expect from your investment in the Tactical Marketing Plan Package.   

• Consulting- approximately two-hour planning session
• Written Plan- 4-6 pages that address plan objective, targeting strategy, strategic focus, communication strategy and general promotional schedule
• Executive Presentation Session- follow-up 30-minute meeting to review and modify your plan
• Revisions (one round)
• Coaching- One 30-minute follow-up coaching call within 2-3 weeks after your plan is approved

Need a bigger, more comprehensive plan to launch or re-launch your project or business? Read about our Strategic Marketing Plan.

For more information about Tactical Marketing Plans, call us at 707.236-8048 or send an email.