What’s the big deal about strategy, anyway? Can’t you just design a good-looking
website and wait until people find it?
Not exactly. In fact, in today’s cluttered media environment, it’s harder than ever
to differentiate and generate leads for a business.
Strategy and planning–or the lack thereof–has EVERYTHING to do with your chances
of marketing your small business successfully.
This page lists some of our key services that lay the foundation for better results
and help you avoid wasting your advertising dollars.
Client Comments
"Tim is the most amazing marketing mind I've come across. Tim's specific, no-nonsense
approach on my marketing plan plus very logical approach made my wonderful ideas
into real plans that I can implement immediately." –Jill Lublin, international speaker,
best-selling author, Guerrilla Publicity, Networking Magic, Get Noticed, Get Referrals
“The name “New Paradigm” really speaks very clearly of Tim’s work in the world– he
is most assuredly NOT your average marketing guy! In fact, what comes to mind when
I think of his work is descriptive words like genuine, engaged and heart-centered.
Tim embodies these characteristics in his work, along with a deep sense of integrity,
an ability to reach laser-sharp clarity, and the capacity to instill the kind of
structure businesses need when they’re growing through strategic marketing. –Laurie
Lynn Hogan, Consultant, The Connection Company
“In addition to having excellent marketing skills, his integrity is beyond reproach.
This combination along with having an uncanny ability to read people makes him a
strong strategist.” –Laurel Brookes, MS, Owner, Integrative Therapy
"Tim is an amazing marketing strategist who has helped me gain clients and capital.
If you are considering using Tim to grow your business, you are making a very wise
decision!" –Grace Hatton, Grace Hatton Books
Branding- This strategic branding process is designed to differentiate your business
in the marketplace and position it favorably in the minds of your prospective customers.
Branding is more than creating your brand identity–the visual symbols that represent
your brand, such as logo, tag line, packaging, retail trade dress, etc. More>>
Core Message- We identify the key components of your message and craft a concise
written document that lists compelling reasons why customers should do business with
you. Helps form the basis for effective promotional copy as well as the foundation
for a more effective working relationship. NOTE: This service is highly recommended
for project work. More>>
Tactical Marketing Plan- concise, focused and actionable plans designed to target
the "lowest hanging fruit" and increase revenue immediately. Ideal when general market
strategy is already developed. Typically used for operational businesses to market
existing products/services to increase sales and/or expand into additional market
segments. More>>
Annual Marketing Plan- lays out brand support strategy and tactical actions for a
full year. Includes 6-8 hours of executive planning as well as a detailed written
document that addresses specific objectives, tactical actions and budget for the
year to come. Includes a promotional schedule to guide marketing month by month and
general media recommendations. Similar to Strategic Marketing Plan (below).
Strategic Marketing Plan- comprehensive written document that transforms marketing
strategy in the typical business plan into actionable steps. Addresses the entire
range of strategies required to support your brand, generate leads and move customers
through the decision-making process. Our package includes an on-site, 1 to 2-day
strategic planning session with white-board style brainstorming and executive input.
More>>
First Round Strategy- professional help thinking through your market strategy, business
model and other key aspects of your business before seeking capital or customers.
Ask for details.
Market Research- validate your project's viability and use the data for planning
and/or to attract capital. We gather customer and market intelligence through qualitative
and quantitative surveying, customized to your needs. Ask for details.
Business Summary- brief overview of your business. Ideal any time a quick summary
is needed, especially useful before a full business plan is developed. Ask us for
our free template.
Strategic Planning- facilitated strategy sessions using comprehensive structured
discovery process to identify your business, market, customers, general strategies,
financial forecasts and more. Ask for a custom proposal.
Business Plan- organizes the results of your strategic planning session into a detailed
written plan to share with investors, partners, management and other key stakeholders.
Learn more and see a sample outline>>
Contact us about strategy and planning
