New Paradigm Marketing is a full-service marketing firm with proven capabilities in helping new and small businesses grow. We provide a full array of services to help you organize, plan and successfully market your business. Services range from organizational planning for new business or product launches all the way through advanced lead generation strategies and compelling marketing materials.

Business Organization and Planning

• First Round Strategy- professional help thinking through your market strategy, business model and other key aspects of your business that investors will want to know.
• Business Summary- brief overview of your business; ideal anytime a quick summary is needed, especially useful before a full business plan is developed. Ask for our free template.
• Strategic Planning- facilitated strategy sessions using comprehensive structured discovery process to identify your business, market, customers, general strategies, financial forecasts and more.
• Business Plan- organizes the results of your strategic planning session into a detailed written plan to share with investors, partners, management and other key stakeholders.

Marketing Plans and Strategy  

• Core Message Design- we identify the key components of your message and craft a concise written document that lists compelling reasons why customers should do business with you. Helps form the basis for effective promotional copy as well as the foundation for a more effective working relationship. NOTE: This service is a pre-requisite for most project work.
• Tactical Marketing Plan- concise, focused and actionable plans designed to target the "lowest hanging fruit" and increase revenue immediately. Ideal when general market strategy is already developed. Typically used for operational businesses to market existing products/services to increase sales and/or expand into additional market segments.
• Annual Marketing Plan- lays out brand support strategy and tactical actions for a 12-month period. Includes 4-8 hours of executive planning as well as a detailed written document that addresses specific objectives, tactical actions and budget for the year to come. Includes a promotional schedule to guide marketing month by month and general media recommendations.
• Strategic Marketing Plan- comprehensive written document that transforms marketing strategy in the typical business plan into actionable steps. Addresses the entire range of strategies required to support your brand, generate leads and move customers through the decision-making process. Our package includes an on-site, 1 to 2-day strategic planning session with white-board style brainstorming and executive input.

Market Research Services

First-Step Research- validate your project's viability and use the results to help attract investor capital. We gather customer and market intelligence through qualitative and quantitative surveying, customized to your needs.

Investor Feedback Survey- gather the input you need to improve your project and/or presentation with valuable feedback from investors and others who attend your project presentations.

Tactical Marketing Services

• Capital Marketing provides five key deliverables to help early-stage businesses make a good first impression on potential investors.
• Expert Copywriting- creating dynamic, compelling copy that better attracts and engages prospects. We use a proven four-step "marketing equation" in lead generating pieces, such as ads, sales letters, emails, etc. The result: they attract more attention and generate more interest than standard approaches.
• Graphic Design- producing professional, effective materials for print and electronic deployment.
• Presentations- providing high-quality slide shows for sales, corporate and investor presentations. Verbal scripting and delivery coaching also available.
• Web Sites- creating web sites that truly differentiate you and educate prospects--rather than simply relying on techno dazzle to make an impression.
• Public Relations/Press Releases- putting a professional journalism and publishing background to work so your press releases are expertly written with an eye toward what publishers want.
• Investor Packages- combining writing and graphic design services to prepare a professional package for that helps sell your services or project to investors.

Executive Support and Advisory Services

• Agency Services- negotiating and handling most media buys at no additional cost to you while typically increasing your "bang for the buck" in the process.
• Full Service Consulting- combining all services as part of a complete strategic marketing system for your business; includes process documentation to support entrepreneurial growth and independence.
• Executive Coaching- supporting executives with professional advice and assistance through an out-of-the-box, interactive relationship designed to empower you in achieving your objectives. Focus may include organizing your business, developing and implementing your plans, marketing, business innovation, growth strategies, etc.
• Interim Executive- providing temporary, contract-based solutions for companies without a chief marketer when business just can't wait. Ideal for firms with a lengthy recruiting process and/or projects that don't warrant a permanent hire.

Payment Options- We accept checks and all forms of electronic payment. Ask for details.

Speaker Presentations- Schedule a custom presentation for your group or organization. Find out more in Speakers.

Free Resources- We offer a variety of information for businesses to understand the principles of effective marketing, increase leads and hire qualified marketing help. Check out our Free Resources.