New Paradigm Marketing is a full-service marketing firm with proven capabilities helping new and small businesses grow. We provide a full array of services to help you organize, plan and successfully market your business. Services range from organizational planning for new business or product launches all the way through advanced lead generation strategies and compelling marketing materials.

"Tim Smith is the most amazing marketing mind I've come across. Tim's specific, no-nonsense approach on my marketing plan plus very logical approach made my wonderful ideas into real plans that I can implement immediately." —Jill Lublin, international speaker and best-selling author:  Guerrilla Publicity, Networking Magic and Get Noticed, Get Referrals

Create a Winning Strategy 

Branding- this strategic branding process is designed to differentiate your business in the marketplace and position it favorably in the minds of your prospective customers. Branding is more than creating your brand identity--the visual symbols that represent your brand, such as logo, tagline, packaging, retail trade dress, etc. More...

Core Message- we identify the key components of your message and craft a concise written document that lists compelling reasons why customers should do business with you. Helps form the basis for effective promotional copy as well as the foundation for a more effective working relationship. NOTE: This service is a pre-requisite for most project work. More...

Tactical Marketing Plan- concise, focused and actionable plans designed to target the "lowest hanging fruit" and increase revenue immediately. Ideal when general market strategy is already developed. Typically used for operational businesses to market existing products/services to increase sales and/or expand into additional market segments. More...

Annual Marketing Plan- lays out brand support strategy and tactical actions for a full year. Includes 6-8 hours of executive planning as well as a detailed written document that addresses specific objectives, tactical actions and budget for the year to come. Includes a promotional schedule to guide marketing month by month and general media recommendations. More...

Strategic Marketing Plan- comprehensive written document that transforms marketing strategy in the typical business plan into actionable steps. Addresses the entire range of strategies required to support your brand, generate leads and move customers through the decision-making process. Our package includes an on-site, 1 to 2-day strategic planning session with white-board style brainstorming and executive input. More...

First Round Strategy- professional help thinking through your market strategy, business model and other key aspects of your business before seeking capital or customers. More...

Market Research- validate your project's viability and use the results to help attract investor capital. We gather customer and market intelligence through qualitative and quantitative surveying, customized to your needs. More...

Business Summary- brief overview of your business; ideal anytime a quick summary is needed, especially useful before a full business plan is developed. Ask for our free template.

Strategic Planning- facilitated strategy sessions using comprehensive structured discovery process to identify your business, market, customers, general strategies, financial forecasts and more. Ask for a custom proposal.

Business Plan- organizes the results of your strategic planning session into a detailed written plan to share with investors, partners, management and other key stakeholders. Ask for a sample outline. More...

Develop Compelling Materials

Expert Copywriting- creating dynamic, compelling copy that better attracts and engages prospects. We use a proven four-step "marketing equation" in lead generating pieces, such as ads, sales letters, emails, etc. The result: they attract more attention and generate more interest than standard approaches.

Graphic Design- producing professional, effective materials for print and electronic deployment. Ask for samples.

Presentations- providing high-quality slide shows for sales, corporate and investor presentations. Verbal scripting and delivery coaching also available. Ask for samples.

Web Sites- creating more effective web sites with organization and messaging that truly differentiates you and educates prospects--rather than simply relying on techno dazzle to make an impression.

Public Relations/Press Releases- putting a professional journalism and publishing background to work so your press releases are expertly written with an eye toward what publishers want. Ask for samples of our press releases.

Investor Packages- combining writing and graphic design services to prepare a professional package for that helps sell your services or project to investors.

Implement Systematically

Once your marketing has been planned and developed, you need effective, well-designed processes in place to launch, monitor and manage it for the best possible return on investment. Services include project work, coaching and staff support and ongoing marketing management. Services are customized for each client. Ask us for a proposal that details what we can do to help you succeed with your marketing objectives.

Miscellaneous

Speaker Services- Schedule a custom presentation that educates your group or organization about effective marketing. Learn more in Speakers.

Resources- We offer a variety of information for businesses to understand the principles of effective marketing, increase leads and hire qualified marketing help. Check out our Resources Section

Payment Options- We accept checks and all forms of electronic payment via PayPal. Ask for details.

Read our Client testimonials