With our compliments... Please take advantage of these features designed to teach you how to better market your business and make better business decisions.

Marketing Glossary. If you read a term on our site and aren't sure what it means, check the glossary for an explanation. Let us know if you find one we should include.

Marketing Term Glossary

Do you need marketing help? Ad response or sales not what you'd like them to be? Is it a temporary challenge, or should you be thinking about getting assistance from a qualified professional? These 11 questions will tell you if you REALLY need help.

Do You Need Marketing Help. PDF

Is a consultant right for your business? A relationship with a marketing consultant can help you turn things around—or be a complete waste of time and money. This survey will reveal if conditions in your business are right before hiring someone to help.

Is a Marketing Consultant Right For You. PDF

How to evaluate a marketing professional. Considering hiring a marketing consultant or other type of professional? Caution: not all marketing professionals are alike when it comes to background, approach and results. These 10 due diligence questions will help you weed out the poorly qualified practitioners and select a solid professional to get the results you're paying for.

How to Evaluate a Marketing Professional.PDF

How much money should you spend on advertising? With an eye on the bottom line, business people should calculate their Return on Investment (ROI) before and after committing money to a marketing program or advertising campaign. The ROI worksheet will help you answer this question, and your accountant or CFO will love the analysis!

ROI Worksheet. PDF

How to write more effective ads and marketing copy. You can learn to write more compelling ads and copy if you follow the "marketing equation." Use this proven process to get your prospects' attention, engage them and move them forward in their decision-making cycle with an offer. If you read no other piece in this section, don't miss this one!

The Magic Four-Step Marketing Equation

174 of the Greatest Headlines. Stuck for a headline idea? You won't be after using this handy tool. Contains a broad collection of tested, money-making headlines you can re-write for your own promotional material.

Headline Bank. PDF

Power Words That Sell. The right words make a difference, particularly when you're writing promotional copy. Make yours compelling with this collection of power words and persuasive phrases.

Power Words That Sell. PDF

Testimonial and Referral Form. Do you have a organized soft-sell way to transform comments from satisfied customers into powerful marketing material? This form helps--and also collects the needed signature you should have whenever using anyone else's name and words to promote yourself. Attach it to your email thanking them for their kind words and asking for permission.

Testimonial and Referral Form.PDF

What You Should Know About Yellow Page Advertising. If you're considering using the yellow pages to promote your business, here are 17 things you should know before making your investment so you don't waste your money.

17 Tips to Make Yellow Page Advertising Pay Off. PDF