Tim Smith is a marketing strategist and web designer who puts three decades of applied
marketing, graphic layout and copy writing experience into his work.
During his career, he has held senior-level management positions in media, advertising
agency, corporate marketing and consulting.
Passionate about Marketing
Tim enjoys teaching businesses new ways to market their products and services that
generate better results than conventional approaches.
Prior to founding New Paradigm Marketing, he served as Marketing Director for Atlanta-based
Harland-Clarke, where his duties included product development, marketing management
and communications for a national market segment. Previous positions included serving
as Vice President of Marketing and Training for Northwest Airlines Federal Credit
Union and General Manager for a mid-Atlantic advertising agency.
Tim's approach is based on combining real-world business and marketing fundamentals
with time-tested, proven strategies that always work when properly implemented. In
addition to his skills as a planner, he excels at writing. One of his core competencies
is producing well organized, highly readable and compelling plans and promotional
copy. He also coaches clients on how to successfully implement their strategies once
developed.
Skills, Awards and Other Stuff We’re Proud of
In various capacities, his roles and responsibilities have included:
- Strategic planning and plan writing, including business plans and marketing plans
- Marketing team management
- Website design and content development
- Product development
- Branding, market positioning and message strategy
- Creative process oversight
- Corporate communications and public relations
- Budget forecasting and administration
- Training and coaching
Tim has won numerous awards for his work in regional and national competition, and
earned his Certified Marketing Executive (C.M.E.) designation in 2000. He has been
a featured presenter at various industry conferences at the local, state and national
level, and served as instructor for an accredited college course for media professionals.
He holds a B.S. in Mass Communications/Journalism from Towson University in Maryland,
and completed graduate level coursework in Marketing at the University of Baltimore.
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