Tim Smith is a business advisor and marketing strategist with an extensive background and over 32 years experience. He has held senior-level management positions in media, advertising agency, corporate marketing and consulting.

Tim is passionate about helping businesses learn new ways to market their products and services that generate better results than conventional approaches.

Prior to founding New Paradigm Marketing, he served as Marketing Director for Atlanta-based Harland-Clarke, where his duties included product development, marketing management and communications for a national market segment. Previous positions included serving as Vice President of Marketing and Training for Northwest Airlines Federal Credit Union and General Manager for a mid-Atlantic advertising agency.

Tim's approach is based on combining real-world business and marketing fundamentals with time-tested, proven strategies that always work when properly implemented. In addition to his skills as a planner, he excels at writing. One of his core competencies is producing well organized, highly readable and compelling plans and promotional copy. He also coaches clients on how to successfully implement their strategies once developed.

His roles and responsibilities have included:

• Strategic planning and plan writing, including business plans and marketing plans

• Marketing team management

• Product development

• Branding, market positioning and message strategy

• Creative process oversight

• Corporate communications and public relations

• Budget forecasting and administration

• Training and coaching

Tim has won numerous awards for his work in regional and national competition, and earned his Certified Marketing Executive (C.M.E.) designation in 2000. He has been a featured presenter at various industry conferences at the local, state and national level, and served as instructor for an accredited college course for media professionals.

He holds a B.S. in Mass Communications/Journalism from Towson University in Maryland, and completed graduate level coursework in Marketing at the University of Baltimore.

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