What Good Does it do to Shout Louder if You're Not Saying what Prospective Customers Want to Hear in the First Place?

You work hard getting your message out there. But if your message isn't on target, it can be a complete waste of time and money--and fail to generate the leads and customers you need to grow your business.

In a nutshell, this is the problem many small business owners face when they don't understand the difference between strategic and tactical marketing. Strategic marketing deals with your core message: what you say, how you say it and to whom. Tactical marketing is where you deploy your message, the media in which it appears.

Our Core Message Design service helps you craft a concise, strategic summary of why people should do business with you. It is the heart of what differentiates you, and it should be consistent with other customer "touch points" throughout your business.

Objectives

1. Identify 4-5 leading problems you solve for customers that tie directly back to their needs and emotional "hot buttons"

2. Explain specifically why you are better/different from your prospects' other options in the marketplace.

3. Identify at least one offer you can make to improve lead generation efforts.

Deliverables

The Core Message is your foundation to create clear, focused marketing messages. The core message document provides ideas and ready copy for various tactical marketing applications, such as sales letters, emails, web site copy, brochures, elevator pitch, etc. Here's what you get.

• Up to 90 minutes of consulting time.

• 5-6 page document that provides compelling reasons for customers to contact and/or do business with you.

• Specific matrix that addresses what your customers want and how you solve each need, particularly vs. other solutions and/or competitors

• Suggested copy points relating to each major customer hot button.

• Identify at least one compelling offer you can use in your lead generating activities.