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A simple $13.69 mail campaign produced the most important lead this business ever received
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According to company president Jane Sauls, "We knew our company provides service that goes well beyond the competition at very competitive prices—often lower than most other mail houses. Yet we couldn't understand why the phone wasn't ringing and why we weren't busy or profitable.
"New Paradigm came up with a one-
"I was overwhelmed with the response. I am in the direct mail business, so I am aware of how it works. But the shock of getting more than a 5% response floored me.”
But, according to Sauls, the most significant marketing results so far came from her first—and the smallest—campaign. The idea was to approach larger competitors and actually ask for some of their business. She hoped to convince the bigger direct mail houses to outsource smaller, less profitable client work to her company.
"We sent letters to the presidents of just 37 large companies at a total cost of just $13.69 in postage. We all agreed it seemed to be a long shot, but probably worth the small investment. Almost immediately I got a call from one of the largest direct mail companies in the southeast. After meeting with the chief operations officer, he told me they were interested in referring nearly 100 of their smaller clients to us as part of the company repositioning itself for greater growth. I could hardly believe my ears!
"Two months later, we are on a first name basis with four key employees of their company and getting regular referrals from them. We believe this relationship should easily grow our business to four times its current size within just six months, and that 's being conservative!
"The increased activity we've enjoyed can be attributed to the focus and direction that New Paradigm has brought to our company. We are no longer wondering what we should do to grow. For the first time, we have a plan—a very clear written plan—and know exactly where we want to go and how to get there."
Realtor doubled her closing ratio to 98% and went from zero to averaging four deals a month in less than 90 days
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But Anne Batte, president of the firm, didn't wait long. She engaged New Paradigm Marketing for strategic planning and help developing her marketing message. Results came sooner than she expected.
"When you think of what it takes to completely alter your business focus, repackaging is critical and, in my case, it had to be at warp speed. Working with New Paradigm has literally changed my life. It isn't just the written marketing material, it's how they've helped me focus my strategic direction.
"There are multitudes of Realtors out there. And yet the average homeowner has little understanding about the differences in the services that Realtors provide. That was one of the key things New Paradigm did—help me differentiate myself dramatically through educating the public about what I do and why it's different and better than all those other agents in the marketplace.
"I've used what New Paradigm produced to develop five different marketing campaigns aimed at completely different targets: buyers, sellers, builders, associations and neighborhoods. It's impacted my web site, emails, letters, collateral, speaking engagements and even my networking success.
"One of the biggest results is my closing ratio. I'm also closing nearly 100% of the prospective buyers I talk to. Overall, I went from zero residential deals to averaging four per month and it looks like it will keep growing from here. I'm going to have to hire help in near future to keep up with the growth.
"New Paradigm has helped me achieve long-
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Case Studies and Nice Things Clients Say
Following are example case studies and testimonials from businesses that used our services.
Roofing Company's Ad Got Instant Results in Upscale Subdivision
Case Study-
New Paradigm Marketing produced an ad that educated homeowners on important issues about roof repair–particularly as it pertained to homes located in that community. The ad offered a free guide just for responding, and also contained specific information that differentiated the client's company.
Roofing company president Jim Wilson wrote: "Thought you might be interested in knowing the effectiveness of the country club subdivision ad. The homeowners newsletter came out yesterday, and already I have had three responses! Two people requested quotes, and the other one requested the roofer guidelines you developed.
“I should be able to close at least one of those leads, and the profit I'll make
on a complete re-
Not Your Average Marketing Guy
“The name “New Paradigm” really speaks very clearly of Tim’s work in the world – he is most assuredly NOT your average marketing guy!
In fact, what comes to mind when I think of his work is descriptive words like genuine,
engaged and heart-
A 2,031% Return on Investment (ROI)
"I am very pleased with the results. Being a great copywriter and general marketing strategist, Tim helped us with our direct marketing projects as well as develop an ongoing strategy. Besides his expertise, I was amazed at the quick turnaround of his work as well as his attention to detail. So far, we've realized a 2,031% return on that campaign." —Jacob Silberstein, Fantasy Fountains and Gardens
On a Firmer Footing to Market his Business
"Thank you for the excellent services you've provided. I certainly have an entirely "new paradigm" on marketing since I've been working with you. I appreciate your expertise, your professionalism and the way you have modeled how to be a great consultant for me who's new to the world of consulting. Thanks to your efforts, I feel I'm on a much firmer footing to market myself to potential clients." –David Gustafson, Potential Plus Consulting