Here are example case studies from businesses that used New Paradigm Marketing's services.

A simple $13.69 mail campaign produced the most important lead this business ever got.

Case Study- A small but growing family-owned direct mail provider near Atlanta. New Paradigm helped this client develop its communication strategy, a marketing plan and a series of direct mail letters to generate leads from end users and "alliance partners."

According to company president Jane Sauls, "We knew our company provides service that goes well beyond the competition at very competitive prices—often lower than most other mail houses. Yet we couldn't understand why the phone wasn't ringing and why we weren't busy or profitable.

"We sent a one-page letter to 492 prospects via standard mail and received 25 responses! New Paradigm came up with an awesome idea for the offer, created the content and wrote a free report that prospects could request.

"I was overwhelmed with the response. I am in the direct mail business, so I am aware of how it works. But the shock of getting more than a 5% response floored me.

But, according to Sauls, the most significant marketing results so far came from her first—and the smallest—campaign. The idea was to approach larger competitors and actually ask for some of their business. She hoped to convince the bigger direct mail houses to outsource smaller, less profitable client work to her company.

"We sent letters to the presidents of just 37 large companies at a total cost of just $13.69 in postage. We all agreed it seemed to be a long shot, but probably worth the small investment. Almost immediately I got a call from one of the largest direct mail companies in the southeast. After meeting with the chief operations officer, he told me they were interested in referring nearly 100 of their smaller clients to us as part of the company repositioning itself for greater growth. I could hardly believe my ears!

"Two months later, we are on a first name basis with four key employees of their company and getting regular referrals from them. We believe this relationship should easily grow our business to four times its current size within just six months, and that 's being conservative!

"The increased activity we've enjoyed can be attributed to the focus and direction that New Paradigm has brought to our company. We are no longer wondering what we should do to grow. For the first time, we have a plan—a very clear written plan—and know exactly where we want to go and how to get there."

A Realtor doubled her closing ratio to 98% and went from zero to averaging four deals a month in less than 90 days.

Case study- A Realtor wanted to shift her focus from representing investors and instead work with residential buyers and sellers. However, she was concerned that the change might cause a significant drop in income over a lengthy period until she ramped up residential client business and referrals.

But Anne Batte, president of the firm, didn't wait long. She engaged New Paradigm Marketing for strategic planning and help developing her marketing message. Results came sooner than she expected.

"When you think of what it takes to completely alter your business focus, repackaging is critical and, in my case, it had to be at warp speed. Working with New Paradigm has literally changed my life. It isn't just the written marketing material, it's how they've helped me focus my strategic direction.

"There are multitudes of Realtors out there. And yet the average homeowner has little understanding about the differences in the services that Realtors provide. That was one of the key things New Paradigm did—help me differentiate myself dramatically through educating the public about what I do and why it's different and better than all those other agents in the marketplace.

"The other key thing they helped me with was giving me the confidence that my presentation was high quality. Not only am I proud of my marketing, but I actively drive people to it. It's well conceived and well written, and the 'hot button' marketing approach helps turn people quickly from an emotional reaction into positive action.

"I've used what New Paradigm produced to develop five different marketing campaigns aimed at completely different targets: buyers, sellers, builders, associations and neighborhoods. It's impacted my web site, emails, letters, collateral, speaking engagements and even my networking success.

"One of the biggest results is my closing ratio. I'm also closing nearly 100% of the prospective buyers I talk to. Overall, I went from zero residential deals to averaging four per month and it looks like it will keep growing from here. I'm going to have to hire help in near future to keep up with the growth.

"New Paradigm has helped me achieve long-term impact in a short amount of time. Investing in their services is a no-brainer."

A roofing company's ad in an upscale housing development got immediate response.

Case study- A roofing company wanted a competitive advantage in a private, gated community. Home values were way above median value for the area, the roofs were large and multi-gabled, and roofing jobs there were extremely profitable. However, the residents were highly educated, savvy consumers where the typical roofer's price-driven approach was not effective.

New Paradigm Marketing produced an ad that educated homeowners on important issues about roof repair--particularly as it pertained to homes located in that community. The ad offered a free guide just for responding, and also contained specific information that differentiated the client's company. The results?

Roofing company president Jim Wilson wrote: "Thought you might be interested in knowing the effectiveness of the country club subdivision ad. The homeowners newsletter came out yesterday, and already I have had three responses! Two people requested quotes, and the other one requested the roofer guidelines you developed.

I should be able to close at least one of those leads, and the profit I'll make on a complete re-roofing job means this is going to be a very worthwhile investment. Two of the people I talked to mentioned the content of the ad. Thanks again for your help."

Comments from CEO Space Members

The flier looked great—and response was better, too. "I needed a flyer—quickly—on the spur of the moment to advertise my product while staying at a hotel in Los Angeles. Having very limited resources, I typed up a flier in Microsoft Word and emailed it to Kinkos. They printed it and I started passing out the flier. One of the first fliers handed out was to Tim Smith. He obviously noticed right away how rough and plain my attempt was. 

Tim did not criticize my flyer; he merely offered his expertise in designing a more effective advertisement. The difference was like night and day. Tim seems to intuitively know what one needs in designing an ad, and it looks great. Response was great to his ad also. I am willing to take calls if anyone would like to discuss this further. Thanks again, Tim!" —Ed Becker, W.E. Enterprises

Coaching helped her produce a better mailer. "New Paradigm Marketing helped me a lot with a post card I was sending out to prospective customers. I originally put tons of pictures in it and listed features. Tim Smith explained to me that, even if the card were just words printed in black and white, with the right headline and listing benefits, rather than features, I would get a better response. Instinctively I knew what he was saying was true. 

We used what Tim calls the “marketing equation:” Interrupt, Engage, Educate and Offer. I did this. It seems to me I have heard these ideas before, but I certainly didn’t remember or know exactly how to apply them. Tim’s reinforcement gave me the confidence I needed. I sure appreciate his talent." —Lynda Jones, Sing Smart Creative Musical Curriculum

The press release put them ahead of the herd. "I want to thank you for an outstanding job you did for our first press release. You really grasped the essence of our program and wrote an exciting piece that is already receiving the response we could only hope for. You completed the piece quickly and in time for us to meet our deadline. Your creativity and knowledge of marketing is putting us ahead of the herd." —Sam Sanders, Envision Your Future

Her "snap" left BJ Dohrmann speechless. "At CEO Space 307 we sat near each other during BJ's class on refining our SNAPs—the 30-second infomercial for our projects. I was at the Forum promoting one of my clients projects and I was stumbling for words. You and I worked together to refine my wording, and I took the opportunity to stand up and give my spiel to BJ (and the whole room) for suggestions and commentary. With your coaching, I delivered a snap that left BJ speechless. The memory is priceless. Thank-you!" —Jackie Simmons, Stress Management Services

Impressed with the quality. "I commissioned Tim to edit my 50+ pages of business plan. Several of my investors were waiting to review the plan, so I needed the plan edited very quickly. Tim was able to turn the plan around within a couple days! I was very impressed with the quality of the finished product. The words Tim chose were strong, and the plan was a lot easier to read. I strongly advise those who are writing a business plan to have Tim edit the final draft." —Berylle Reynolds, OneCall Wireless

"Amazing" letter helped this teen. "As a teen, I faced a large challenge. I needed funding for my project but only knew a handful of people. Tim heard of my problem and volunteered his services. After asking me some questions, he wrote an exceptional letter about me and my project, then he sent it out to his network. The results were amazing! Through Tim's efforts, my project was funded. Without Tim's help, I doubt I would have been able to do it." —Grace Hatton