© 2004-
Affordable Branding for Small Businesses
Branding is one of the first steps an entrepreneur must take in building his/her business. It's a critical step, one that's often misunderstood because many people don't make a distinction between branding and brand identity. (See our Marketing Term Glossary.)
Branding includes the strategies you develop to differentiate your offering in the
marketplace and position it in your customers’ minds. It’s more than creating your
brand identity-
Our Approach to Branding
For larger companies, the branding process often includes hundreds of hours of meetings,
input from a broad range of stakeholders and exhaustive rounds of approvals and revisions.
That's why full-
Branding for Entrepreneurs
Branding Package Deliverables
- Brand Strategy Summary (4-
5 pages), which reflects final decisions made during the discovery and clarification processes. - Tagline. This captures the essence of your value proposition and instantly communicates it to your target audience.
- Branding Statement. This highly usable problem-
solution statement communicates in compelling terms why your prospective customers should do business with you. - Custom Logo Design. Professional graphic design services to prepare your actual logo, including electronic files for web, desktop printing and offset press applications.
Client Comments
“New Paradigm provided tangible ideas that included branding services. Tim has a very collaborative approach, and working with him was fun and productive. Throughout our many meetings I always felt Tim cared about our work and was a willing listener and mentor. –Rick Phillips, Executive Director, Community Matters
We streamline the process for smaller businesses by requesting that the client provide written answers to a detailed questionnaire. Providing this essential information enables us to get to the heart of the matter more quickly and keep the service affordable.
Branding Package Details
New Paradigm Marketing offers a branding package designed for businesses that need a workable solution where budget matters. Here's what our package includes:
Discovery Process. We provide you with a Brand Discovery Questionnaire that asks
a series of key questions about your business, product or service. Included are questions
about your industry, target market, the position you wish to occupy in the market,
brand objectives, how you want customers to feel about your brand, etc.
Strategy Session. Once your Brand Discovery Questionnaire is complete, we will schedule
a brand strategy session. During that session we examine your relationship to your
intended market, the niche you wish to occupy and the characteristics of your target
customer(s). This may be done remotely by conference call, although an in-
Writing Process. Following the Strategy Session, we produce a written Brand Strategy Summary. This document serves as your road map to the marketplace and provides guidance for marketing and related decisions to help you "execute" your brand strategy. Once the draft summary is complete, we forward it to you and schedule an executive review session to discuss any final modifications.
Design Process. The final stage is to prepare concepts for a professional logo design based on the results of the discovery and strategy processes. You receive three or more concepts to review and, based on input you provide in a review session, one of these is selected for modification. After revisions and your approval, we provide electronic logo files for ongoing use.
See samples of our design work in the Gallery.
For more information about branding services, call us at 707.236-